TCP Software Appoints Jane Snyder as CMO to Accelerate Growth and Drive Customer-Centricity
Austin, TX – February 21, 2023 – TCP Software, a leading provider of employee time, attendance, and scheduling solutions, today announced that Jane Snyder has been appointed to the role of Chief Marketing Officer. Snyder brings strong vertical expertise in the education sector across a broad range of leadership roles in marketing, HR, business development, and operations. Under Snyder, TCP will build on its customer-first culture and drive go-to-market initiatives that support customer growth and reinforce brand awareness.
After recently doubling its revenue since 2019, TCP, under newly appointed CEO Daryl Rolley, is expected to continue on an accelerated growth trajectory. With Snyder’s leadership, marketing and sales will partner strategically to scale the company’s go-to-market function.
Snyder joins TCP from Illuminate Education where she served as CMO. In this role, she led business development, services delivery, research and data sciences, product analytics, and marketing. Her extensive background in education technology also includes leadership roles at EduNav and Ellucian. Snyder began her career at Hewlett-Packard (NYSE: HPQ), spending 12 years at the company where she ultimately served as Global Business HR Director.
“Jane brings significant value to the TCP business as she has 15+ years’ experience successfully scaling growth-stage SaaS businesses through highly strategic go-to-market initiatives,” said Daryl Rolley, CEO, TCP Software. “Under Jane’s leadership, we will transform our go-to-market strategy and optimize performance across marketing to achieve operational excellence.
“I am thrilled to join TCP Software during a period of such transformational growth,” said Snyder. “As the business continues to scale, it will be imperative that customers remain at the center of everything we do. I am passionate about bringing organizations closer to their customers and am excited to join a company that shares in that commitment.” To learn more about TCP Software, visit www.tcpsoftware.com.
About Jane Snyder
Jane Snyder is a 20+ year global executive who has experience successfully scaling private enterprise SaaS businesses in early and growth stages. She’s developed and executed transformational go-to-market strategies that drive new revenue and global expansion through demand generation. As CMO of Illuminate Education, Jane developed the strategy to integrate seven businesses post-merger under a unified Illuminate brand and established a new solution category with a strong market resonance. She brings a versatile, well-rounded perspective and sharp strategic focus to boards looking to accelerate growth, especially by extracting value from M&A strategy and integrations. Snyder earned her M.B.A. from Portland State University, her M.A. in Organizational Design and Effectiveness from Fielding Graduate University, and her B.A. in Philosophy and Psychology from the University of Oregon.
About TCP Software
For 35 years, TCP Software has helped organizations engage their people by providing flexible, mobile timekeeping, scheduling, and integrated workforce management solutions. Trusted by over 30,000 customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sectors to meet their complex time tracking, employee scheduling, leave management and other workforce needs. TCP’s products include TimeClock Plus, Humanity Scheduling, InstaSub, Aladtec and ScheduleAnywhere.
For more, visit www.tcpsoftware.com or follow us on LinkedIn, Twitter or Facebook.
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